Consultant, Narrative Intelligence
New York, NY
Today’s media environment is defined by chaos and confusion. The ability to make sense of it to guide C-suite client decision-making has never been more important.
What is even more crucial is the ability to harness evolving technologies in AI and data gathering to see through the agendas of social media trolls, activist organizations, and partisan newsrooms to provide objective counsel guiding highly consequential business decisions.
That is where you come in.
Successful members of our team have a passion for emerging tech and media, are news and politics mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments about how and why media is being used to attack or defend controversial social and political issues.
We look for prior experience in media analysis, including social and traditional media listening, as well as expertise in corporate risk, with a focus on bringing data to life through compelling stories that go beyond insights to become implications for Fortune 500 C-suite clientele. Crisis management experience and experience working across multiple geographies or languages is a strong plus.
You will play a key role on our team, leveraging tools, technology, and desk research to extract insights across all forms of media to inform client communication strategies and actions.
This role requires a proactive individual who stays abreast of current events and industry trends, utilizing various analytical tools to derive actionable insights.
You should thrive in a fast-paced, deadline-oriented environment. You must be an excellent communicator, strategic client counselor and prepared to roll up your sleeves and stay close to the work.
Responsibilities
Be the subject matter expert on analysis and interpretation of insights who can both explain the analysis at a high level to senior stakeholders.
Make qualitative judgments that infer motivations and forecast potential future actions of a wide spectrum of media publishers and influencers.
Execute insights from digital listening and proprietary AI network conversation analysis tools (examining misinformation narratives and bot-generated social media content, applying understanding of network analysis, solutions for ongoing campaign and reputation impact).
Partner with clients, account teams and cross-discipline teams to understand client questions & intelligence requirements.
Collaborate with project managers to liaise with different teams (Corporate Communications, Crisis & Issues, and Public Affairs) to execute multiple projects at once.
Support the creation of new deliverable templates that define methods to collect, analyze, and present insights.
Support regular trainings and socialization of case studies with internal staff.
Maintain up-to-date knowledge of industry best practices, emerging technologies, and analytical methodologies to continually enhance our research capabilities.
Qualifications
Demonstrated expertise and experience in translating data and research into strategic insights and recommendations.
Excellent communication and presentation skills, with the ability to convey complex data insights clearly and compellingly.
4+ years of relevant full-time experience as an independent contributor with an experience or desire to mentor junior staff.
Experience in corporate and geopolitical risk analysis, health misinformation, and/or crisis and issues management.
Experienced subject matter expert in social listening, marketing analytics, digital analytics, and/or data visualization, ideally within an agency or matrixed insights team
Experience with primary research (e.g. polling, ethnography, focus groups, related fields) or using coding for data analysis (Boolean, Python, R, SQL)
Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, and collaborate with diverse teams.
Work well within highly collaborative, multidisciplinary teams.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $85,000 – $115,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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