Principal, Narrative Intelligence
New York, NY
Today’s media environment is defined by chaos and confusion. The ability to make sense of it to guide C-suite client decision-making has never been more important.
What is even more crucial is the ability to harness evolving technologies in AI and data gathering to see through the agendas of social media trolls, activist organizations, and partisan newsrooms to provide objective counsel guiding highly consequential business decisions.
That is where you come in.
Successful members of our team have a passion for emerging tech and media, are news and politics mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments about how and why media is being used to attack or defend controversial social and political issues.
We look for prior experience in media analysis, including social and traditional media listening, primary research, risk, and issues management with a focus on bringing data to life through compelling stories that go beyond insights to become implications for leaders of business and society.
Experience working across multiple geographies or languages is a strong plus.
You will play a central role on our team, leading a broad range of projects crossing multiple geographies and issues and helping to mentor and grow the skill sets of emerging talent in our practice.
You should thrive in a fast-paced, deadline-oriented environment. You must be an excellent people leader, strategic client counselor and prepared to roll up your sleeves and stay close to the work.
Responsibilities
Be the subject matter expert on analysis and interpretation of insights who can both explain the analysis at a high level to senior stakeholders and clients while also able to explain nuances of analysis to more junior staff.
Make qualitative judgments that infer motivations and forecast potential future actions of a wide spectrum of media publishers, influencers, activists, and politicians.
Scope, execute, and highlight insights from digital listening and proprietary AI network conversation analysis tools (including examining misleading narratives and bot-generated social media content, applying understanding of network analysis, and providing recommendations for ongoing campaign and reputation impact).
Partner with clients, account teams and cross-discipline teams to understand client questions & intelligence requirements.
Collaborate and liaise with different teams (e.g. Corporate Communications, Crisis & Issues, and Public Affairs) and project managers to coordinate project staffing, priorities, and timing.
Author deliverable templates that help define methods to collect, analyze, and present insights to ensure that deliverable and execution protocols processes are organized, scalable, and repeatable.
Participate in creation of blinded case studies, capabilities decks, and sales decks accessible to different types of client stakeholders (e.g., communications and PR, marketing, risk, analytics and data science teams).
Lead regular trainings and socialization of case studies with internal staff.
Qualifications
Demonstrated expertise and experience translating data and research into strategic insights and presenting recommendations to senior decision-makers.
10+ years relevant full-time experience as an independent contributor, including 2+ years managing direct report(s)
Experience in corporate risk, geopolitical risk, health misinformation, and/or crisis and issues management.
Experienced subject matter expert in media analysis, social listening, marketing analytics, and/or primary research (e.g. polling, ethnography, related fields), ideally within an agency or matrixed insights team
Effective communicator across formats (in-person or video meetings, emails, presentation decks, dashboards) to diverse audiences (with varying technical expertise and seniority)
Desire and capacity to take full ownership of work tracks, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams, and mentor more junior staff
Work well within highly collaborative, multidisciplinary teams – displaying proven ability in working independently as well as running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $180,000 – $245,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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